HERO PORT
Hi, I'm Anoop
an engineer turned
product designer.
Product designer with 7+ years of experience, currently lead product designer at Tide.co. I design products used by millions across consumer, education, and fintech domains, focusing on simplifying complex workflows and building scalable product systems.
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WORK PORT
Best Projects/Products
I have worked on
I've worked with Zepto, Unacademy, Altimetrik, GetSetYo, and Enjo - including clients like Visa, Mastercard, and Citi during my time at Altimetrik.
Tide - Subscriptions & Billing
Redesigned the upgrade flow for SME customers, lifting conversion 10% and turning opaque billing into something customers navigate without support.
Zepto - Consumer Revamp
Rebuilt the homepage and shopping experience for 4M+ monthly users - add-to-cart up 10%, AOV up from ₹400 to ₹450.
Unacademy - Iconic & iOS Revamp
Led the iOS revamp end-to-end and designed Iconic, a premium subscription spanning mentorship, books, and personalized learning.
QUOTES PORT
Best quotes
I have saved
During free time i write quotes or i save quotes from the internet
01
As long as you are alive you have infinite chances - Luffy
02
Lucky people are the ones who fail a lot in life.
03
People celebrate only successful people.
04
No matter how knowledgable you are, there is always some
other person who is more knowledgable than you in some other thing.
05
People who fail the most are the luckiest ones
ABOUT PORT
I studied engineering, but kept ending up in the room where the interface was the real problem - so I switched.
Since then I've designed for Visa, Mastercard, Unacademy, GetSetYo, and Enjo.ai. I helped grow Zepto's app to 4 million monthly shoppers, and now I build subscription flows for small businesses who just want to save time and money. Along the way I've led design teams, built two design systems from scratch, and worked with everyone from three-person startups to Visa and Mastercard.
What ties it together: taking something complicated and making it feel like it was never complicated at all.
Outside of work: football, chess, and design (yes, still design).
Since then I've designed for Visa, Mastercard, Unacademy, GetSetYo, and Enjo.ai. I helped grow Zepto's app to 4 million monthly shoppers, and now I build subscription flows for small businesses who just want to save time and money. Along the way I've led design teams, built two design systems from scratch, and worked with everyone from three-person startups to Visa and Mastercard.
What ties it together: taking something complicated and making it feel like it was never complicated at all.
Outside of work: football, chess, and design (yes, still design).
